// Free website diagnosis

Find out what your website
is costing you.

Paste your address below. In about ten seconds you will see how your homepage scores on the two things that decide whether it earns: whether people can find it, and whether the ones who do can become customers.

20 checks, a score in 10 seconds. We only look at what Google already sees.

// Questions

What does the website diagnosis actually check?

It fetches your homepage the way Google's crawler sees it, with JavaScript switched off, then grades two areas: whether search engines can find, read and trust the page, and whether a visitor who lands on it has an obvious way to become a customer. These are my own checks rather than Google's published criteria, because Google does not publish them. Every one of them is listed on this page.

Is the website check free?

Yes. The score and the number of issues are instant. The full breakdown, with what is wrong and how to fix each item, is unlocked with your name and email.

Will this change anything on my website?

No. It is a read-only check. It requests your homepage, robots.txt and sitemap.xml exactly like a search engine would, and changes nothing.

What if my site scores well?

Then you get that in writing, and I will tell you so. Most sites that pass the technical checks still lose work on the conversion side, no instant follow-up, no booking, no proof. That is where the report points next.

// Full transparency

The 20 checks I run.

These are mine, not Google's published criteria, because Google does not publish them. They are the 20 things I have found decide whether a small business site earns its keep, and the same list I run on every site before I quote a project, including my own.

Getting found (14)

Graded on what a crawler receives, with JavaScript switched off.

  1. 01Content Google can read. Whether real text arrives in the HTML, or only an empty JavaScript shell
  2. 02Page title. The clickable headline you get in search results
  3. 03Mobile ready. Whether phones get a built-for-phone layout, since that is where local searches happen
  4. 04Search snippet. The description under your title, or Google inventing one from scraps
  5. 05Allowed in Google. Whether a stray tag or robots.txt rule is hiding the page from search entirely
  6. 06Secure connection. HTTPS, or a browser warning that says Not secure
  7. 07Main headline. One clear headline telling search engines what the page is about
  8. 08Load speed signals. Page weight and script count, measured on what your homepage actually ships
  9. 09Duplicate protection. Whether the www and non-www versions of a page compete with each other
  10. 10Sitemap. A valid sitemap so Google is told which pages exist instead of guessing
  11. 11Image labels. Descriptions on your images, for image search and for screen readers
  12. 12Business data for Google. Structured data giving Google your address, hours and services directly
  13. 13robots.txt. Present, readable, and pointing crawlers at your sitemap
  14. 14Link previews. Whether a shared link shows a proper card, or a bare grey box

Turning visits into work (6)

Graded on the rendered page, what a visitor actually sees.

  1. 01One-tap phone number. A number a phone user can tap, not one they have to copy out by hand
  2. 02Way to enquire without calling. A form on the page itself, for the people who will never ring you
  3. 03Clear next step up top. One obvious action in the first screenful, before anyone stops reading
  4. 04Self-serve booking. So an enquiry at 9pm does not need a round of phone tag to land
  5. 05Proof someone hired you. Reviews, testimonials or credentials, so you are not just taking your own word for it
  6. 06Knowing what works. Analytics, with forms and calls tracked, so you can tell which traffic pays