A full walk-through of what happens from "hi Mo" to a live site and beyond. Every phase has a fixed deliverable, a fixed timeline, and a clear list of what I need from you.
Total timeline
~6 weeks
For a Professional package. Starter ~2–3 weeks, Premium ~7–8.
Your time commitment
~5 hours
Total across all phases. Discovery call + feedback rounds.
Point of contact
Just me
No account managers, no subcontractors, no handoffs.
The Phases
From brief to live.
01
Discovery
~1 week
We figure out what we're actually building — and what we're not.
Show up to the kickoff prepared with rough answers
Provide brand assets (logo, colors, past materials) if any
Approve the brief in writing (email is fine)
Deliverables
Written brief · sitemap · agreed timeline
Outcome
You know exactly what's coming. No surprises later.
02
Proposal & Contract
~2 days
Fixed price, fixed scope, signed and paid before a pixel moves.
What I do
Send a written proposal with fixed price and timeline
Send the Client Services Agreement (PDF)
Answer any last questions before you sign
What you do
Review the proposal + contract
Sign the agreement (digital signature, or print + sign + email)
Pay 100% of project fee upfront to start
Deliverables
Signed contract · paid invoice · project kickoff date
Outcome
You lock in your slot. I clear my calendar for you.
03
Design
~2 weeks
I craft the visual system in Figma. You see work at milestones, not just at the end.
What I do
Art direction, typography, color, layout system in Figma
Design 2–3 key pages first, get your approval, then extend
Present at each milestone — you never see a 'ta-da' reveal
Revisions per your tier (1 / 3 / unlimited rounds)
What you do
Provide feedback within 3 business days per milestone
Approve or request changes in writing (email or chat)
Note: 5+ business days of silence = auto-approval
Deliverables
Approved Figma design system · all page designs
Outcome
You approve exactly what you'll get. No 'wait, that's it?' at launch.
04
Build
~2 weeks
Hand-built in React or Next.js. Fast, accessible, animated where it matters.
What I do
Convert the Figma designs into clean, hand-written code
Wire up CMS if included (Sanity or Webflow)
Add animations, micro-interactions, hover states
SEO on-page work (meta, schema, sitemap)
GA4 + Search Console wired
What you do
Provide final copy + images (if not doing copywriting add-on)
Review the staging site when it goes live
Test on your own devices
Deliverables
Staging site · full source code in Git · SEO baseline
Outcome
The site works. On mobile. On desktop. On your grandma's iPad.
05
Launch & Handover
~3 days
Domain, SSL, DNS, redirects. Then handover — everything's yours.
What I do
Point your domain to production hosting
Set up SSL, redirects, robots.txt, sitemap
Submit to Google Search Console + Bing
Hand over: Git repo, DNS, CMS, analytics access
30-day defect warranty starts
What you do
Approve go-live
Announce the launch (I can help with a social post)
Deliverables
Live site · full ownership · 30-day defect warranty
Outcome
The site is live, indexed, and 100% yours to host anywhere.
06
Aftercare (optional)
12 months
Only if you subscribed to Care / Care+ / Care Pro. Otherwise, we're done.
What I do
Hosting, backups, plugin updates (per tier)
Monthly content edits (per tier)
Written monthly report
Status page (Care+ and above)
Same-day email support M–F
What you do
Email me what needs changing
That's it
Deliverables
Peace of mind · monthly reports · a site that stays fresh
Outcome
You focus on your business. I keep the site running.
Rhythm
One channel. Async by default.
I don't do 5 tools and 3 group chats. One shared inbox (email or Slack, your call), calls when they're needed, silence when they're not. You'll always know what's coming next and when I'll respond.
Async first
Email or Slack. No status meetings for the sake of them.
Same-day M–F
Emails answered within business hours. Complex asks might take longer.
Milestones = calls
Live walk-throughs at end of each phase. 30 min max.
FAQ
The things you're probably wondering.
Ready to start?
Let's talk.
Book a free 20-minute discovery call, or send the details through the contact form. Fixed quote back to you within 48 hours.