If you sell your expertise for real money, your website is either the reason prospects book, or the reason they don't. Most consultant sites are a résumé with better fonts. That's not a website, that's a LinkedIn export. A real consultant site does something completely different: it pre-qualifies prospects, telegraphs authority, and closes the case before the intro call.
You send a warm intro your website URL. They visit, read a generic "strategic solutions" paragraph, see a stock hero image, don't find a case study anywhere, and quietly go dark. You never know why. This is the invisible tax on every consultant who runs a bad website.
A proper editorial consultant site: sharp positioning above the fold, one or two real case studies with real metrics, a clear "who I work with / who I don't" filter, a clean way to book time, and enough voice to make prospects feel like they already know you before the call.
Before any pixels get pushed, we sharpen the positioning, who exactly you serve, what specific outcome you deliver, and why the wrong-fit prospects should self-select out. The design lands harder because it's landing on a clear message.
Editorial case-study pages with real numbers, real client voice, and real project pacing. Not "we helped a Fortune 500 grow their business", actual before-after with actual outcomes.
Cal.com / Calendly / SavvyCal wired in above the fold, with a pre-qualifier so wrong-fit prospects filter out before they hit your calendar. Your time is the product; the site should protect it.
Long-form pieces, sub-stack style essays, or a proper blog if you write, set up with editorial pacing, not blog-template chaos. Google rewards this. Prospects reward it more.
A working photographer's brand rebuilt around his actual expertise, positioning first, editorial layout, enquiries that arrive pre-qualified. The same approach translates directly to a solo consultant or advisor site.
Read the full case studyLinkedIn is table-stakes. It's not enough. When a prospect wants to actually check you out before spending $10k+ on your services, they Google your name. If what comes up is your LinkedIn and a five-year-old Squarespace, you've already lost some percentage of the room. A proper consultant site closes that gap.
Half the consultants I work with have this problem, client work is confidential, industry is small, names can't be used. Solutions: (1) anonymised case studies with real metrics and a sector-only label ("a $50M professional services firm in Texas"), (2) named testimonials without the full case narrative, (3) methodology pages that show how you think without disclosing who you worked with. I coach through this on the discovery call.
Depends. If you already write and it's a distribution problem, absolutely yes, the site becomes your home base. If you don't write and the idea makes you tired, don't force it. A tight 6-page site with sharp positioning + real case studies outperforms a bloated 40-page blog that nobody updates. I'll be honest about which one you are on the discovery call.
Book a free 20-minute diagnostic call. If it fits, the next step is a live demo on your domain, before you pay a cent.